Scope: VMLY&R served as FedEx’s social media agency of record involving:

• Scheduling Content + Community Management

• Content Production

• Copywriting & Art Direction

• Paid/Organic Social Strategy

• Performance Reporting

Challenge: Small businesses see FedEx as a big corporation that won’t take the time to understand their individual business needs. There is also a perception of higher cost with FedEx.

Insight: FedEx connects people with possibilities.

Message: Made Possible By

Art Director: Ian Simoneaux/Paige Caruso
Copywriter: Claudia Connors/Adia Betts
Account Manager: Sarah Watson