Scope: McCann has served as Verizon’s Agency of Record since 2017, involving the conception, production and trafficking of key TV campaigns.

Challenge: Drive price reappraisal through the launch of Verizon’s new iPhone device offer and associated plan. 

Mandatories: Creative direction should lean into Verizon’s plan components: the only plan to give you the best of Apple.

Art Director: Sherrod Melvin
Copywriter: Isaac Silvergate
Account Team: Joe Misiewicz, Kelsey Johnson, Sarah Watson