Scope: McCann has served as Verizon’s Agency of Record since 2017, involving the design and execution of all OOH deliverables.

Challenge: Create a holistic OOH messaging strategy, toolkit, and designs that reinforce Verizon’s network reliability and its relevance to consumers. This is Verizon’s largest OOH buy to date, and includes Times Square, subway, and airport takeovers, for a total of 1000+ units.

Design Team: Emely Perez, Travis Bonilla, Desmond Cheung, Sierra Wheeler, Chen Chieh
Account Team: Amanda Hutt, Hugh Simpson, Sarah Watson