YMCA

Scope: VMLY&R served as the YMCA of Metro Atlanta’s Agency of Record, including creative oversight of 15+ individual locations:

  • Strategic Positioning

  • Content Production

  • Copywriting & Art Direction

  • Paid/Organic Social Strategy + SEO

  • Performance Reporting

Challenge: Develop a 2020 membership and brand campaign that elevates the perception of the Y of Metro Atlanta from just a place (swim & gym) to a purposeful community.

Insight: The Y is its own category with a community that extends beyond four walls.

Art Director: Paige Caruso
Copywriter: Adia Betts
Account Manager: Sarah Watson

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